The best season of Cameron Norrie’s career continues to get better.

The top seed cruised past American Taylor Fritz 6-3, 6-1 on Friday evening to reach the final of the Mifel Open in Los Cabos. The left-handed Briton will now have a chance to win his first ATP Tour title against one of two Americans: John Isner or #NextGenATP Brandon Nakashima.

“It’s obviously very nice to be through to my fourth final [of the season]. I think it would be nice to go one step further, but I’m happy with the level I’m playing. I’m happy with the way I’ve approached the week, especially the first week on the hard courts,” Norrie said. “I’m really happy to be through to another final, especially here in Mexico. I love competing here, I love playing close to the beach. I enjoy my time here, so it’s cool to do that in front of the Mexican fans.

“I know how much they love the tennis, so it means a lot to me. Hopefully I can bring my level for one more tomorrow and let’s see how it goes, but looking forward to it.”

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Norrie began 2021 with one tour-level championship match on his resume. This final in Mexico will be his fourth of the season. He is now tied with World No. 1 Novak Djokovic for third-most wins on the ATP Tour this season with 34.

Norrie and Fritz walked on Grandstand Caliente knotted at 3-3 in their ATP Head2Head series, and four of their previous matches went to a deciding set. But the Briton jumped out in front from early in the first set, and he played consistent tennis throughout as his 23-year-old struggled to find his targets.

The top seed saved all three break points he faced and won 82 per cent of his second-serve return points to triumph after 70 minutes. In his quarter-final against Ernesto Escobedo and his semi-final against Fritz, Norrie has lost just six games in four sets.

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