Shareef O'Neal
Photo: Richard Mackson-USA TODAY Sports

With the NCAA season starting this week, here is an interesting study about the top men’s and women’s college basketball players and their social media earnings.

At the rate of $0.80 per follower per year, here are the top 25 NCAA basketball players by sponsorship earning potential.

KEY FINDINGS

  • Altogether, the top 25 college basketball players in the country have enough followers to generate more than $10.5 million annually in NIL deals. This is just below 1% of the NCAA’s total reported revenue in 2019.
  • Three of the top 25 college basketball players have followings that could earn them over $1 million in brand sponsorship revenue: Shareef O’Neal of LSU, Adrian Nunez of Michigan, and Paige Bueckers of UConn.
  • Twelve of the top 25 potential earners in college basketball are women, with UConn’s Bueckers leading the pack among women’s basketball players.
  • The top player on our list, LSU’s O’Neal, has enough followers to earn an estimated $3.5 million annually. This amounts to more than a third of the revenue that LSU, his alma mater, generates from basketball.

SOCIAL MEDIA FOLLOWINGS OF THESE 25 PLAYERS COULD EARN THEM A MEDIAN INCOME OF $124K A YEAR

With Twitter, Instagram, and TikTok follower counts ranging from 80K to 4.4 million, here are the 25 most-followed college basketball stars in the country. The top 25 list features 12 women and 13 men.

Youn can find the full study here:

Top 25 Basketball Athletes
Photo: Bet Arizona



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